MerchButler Resources — guides, calculators, and playbooks for buying merch in bulk
New Era Women's Heritage Fleece 1/2-Zip LNEA528: A Swag Spotlight
Women's branded apparel tends to get shortchanged in corporate swag programs, and this New Era half-zip is a reasonable argument for doing better. It's a fleece pullover that actually looks like something a person would choose off a rack,…
Nonprofit Event SwagDesigning Sponsor Tiers Around Swag
Nonprofits waste real money on sponsor swag by building tiers that look different on paper and feel identical in the box. Title sponsors get their name a little bigger on the same shirt as the $500 entry level, and then everyone wonders…
Swag SpotlightsMoniker Full Color Name Plate: 8" x 2": A Swag Spotlight
Desk name plates sit in that quiet category of workplace essentials that nobody thinks about until they're missing. If you're outfitting a new office, onboarding a wave of staff, or finally getting around to making your front desk look…
Swag Production Timeline for a Multi-Day Conference
A conference swag timeline without buffer time is just a deadline you'll miss. Most organizers build their schedule forward from "we should probably order soon" and backward from "the event is in three months," and then act surprised when…
Best Swag for a Board Offsite: Useful, Quiet, Memorable
Executive offsite swag lives in a narrower band than most merch. Go too cheap and you signal you treated the board like a trade-show crowd. Go too lavish and you look like someone who didn't read the room. The window between "careless" and…
Custom Moleskine Pocket Notebook and GO Pen Gift Set for New-hire onboarding kits: A Buyer's Take
The Moleskine Pocket Notebook and GO Pen Gift Set is one of the few onboarding items that sits at a defensible price point and still feels like someone at the company thought about it. Budget north of $20 per unit, allow eight to ten…
Race Medals + Shirts: Ordering Both as One Project
Medal and shirt orders are separate purchase orders sent to separate vendors with separate artwork, separate production timelines, and separate shipping cutoffs. They also need to arrive at the same venue, on the same day, so that every…
Inclusive Sizing for Company Apparel
Sizing decisions for company apparel carry more weight than most buyers realize. When someone opens their welcome kit and the shirt doesn't fit, the kit stops being a gesture of inclusion and becomes evidence of the opposite. That's a lot…
Onboarding Kits at Every Headcount: 5, 50, 500
Your onboarding kit strategy has an expiration date. What you put together for your first 50 hires, probably a branded tee folded into a shipping box from your office closet, will quietly fall apart somewhere between year two and year…
Sustainable Swag Materials Worth Choosing
Sustainable swag materials are only as green as the paper trail behind them. The hangtag says "eco-friendly" and the website copy says "responsibly sourced," but neither of those phrases has a legal definition, a third-party auditor, or a…
Carhartt Tall Rain Defender Paxton Heavyweight Hooded Zip Mock Sweatshirt CTT100617: A Swag Spotlight
If your crew works outdoors, stands on job sites, or spends real time in real weather, a dress-code hoodie is not going to cut it. This Carhartt sweatshirt is built for the people on your team who are actually outside. Carhartt has a…
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