MerchButler Resources — guides, calculators, and playbooks for buying merch in bulk
New Era Women's Heritage Fleece 1/2-Zip LNEA528: A Swag Spotlight
Women's branded apparel tends to get shortchanged in corporate swag programs, and this New Era half-zip is a reasonable argument for doing better. It's a fleece pullover that actually looks like something a person would choose off a rack,…
Nonprofit Event SwagDesigning Sponsor Tiers Around Swag
Nonprofits waste real money on sponsor swag by building tiers that look different on paper and feel identical in the box. Title sponsors get their name a little bigger on the same shirt as the $500 entry level, and then everyone wonders…
Swag SpotlightsMoniker Full Color Name Plate: 8" x 2": A Swag Spotlight
Desk name plates sit in that quiet category of workplace essentials that nobody thinks about until they're missing. If you're outfitting a new office, onboarding a wave of staff, or finally getting around to making your front desk look…
First-Time PTA Spirit Wear Chair: A 30-Day Quickstart
You said yes at the meeting. The previous chair didn't leave notes. It is now late September and the school needs $4,000 by Thanksgiving. Here is the version that works. Before you do anything else: confirm three things in writing. The…
Nonprofit Gala Favors That Don't Feel Cheap
Gala favors are the place a nonprofit budget gets undermined the fastest. The committee picks favors three weeks before the event, the budget gets squeezed at the venue contract, and the result is a $3 logo trinket on every place setting…
Sustainable Swag: What's Real, What's Greenwashing
"Eco-friendly" on a swag spec sheet means almost nothing. The promotional products industry has noticed that buyers want sustainable options and has responded by relabeling existing items with green-flavored adjectives. Real sustainability…
How to Collect T-Shirt Sizes from a Group
The problem is not that people do not know their size. The problem is that you sent the form in a Slack channel five days ago and the people who matter most to you have not opened it. Now it is Wednesday, the order locks Friday, and you…
How to Run a Walk-a-Thon (A 6-Week Playbook)
A walk-a-thon is the easiest "5K-shaped" fundraiser in the playbook. There is no chip timing. There is no permitting drama. The course is a parking lot or a school field. And the per-walker gross is often higher than a 5K because the…
Recycled Cotton vs Organic Cotton vs RPET: What Each Is, What Each Costs
The three materials your sustainable-swag vendor will most often offer are organic cotton, recycled cotton, and RPET (recycled polyester from PET bottles). They are not interchangeable. Each comes from a different process, performs…
Inclusive Sizing for Org Swag
Inclusive sizing for org swag is talked about a lot and explained badly. Most "inclusive sizing" content online is either a corporate-policy abstraction or a fashion-retailer's marketing page. Org buyers need a working reference. Here it…
Conference Swag Bag Ideas (with Per-Attendee Cost Math)
The swag bag at a conference is a different problem than the booth swag in the exhibit hall. As the conference organizer, you are buying for every attendee, not just the people who stop at a booth. The economics shift accordingly. What…
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