MerchButler Resources — guides, calculators, and playbooks for buying merch in bulk
New Era Women's Heritage Fleece 1/2-Zip LNEA528: A Swag Spotlight
Women's branded apparel tends to get shortchanged in corporate swag programs, and this New Era half-zip is a reasonable argument for doing better. It's a fleece pullover that actually looks like something a person would choose off a rack,…
Nonprofit Event SwagDesigning Sponsor Tiers Around Swag
Nonprofits waste real money on sponsor swag by building tiers that look different on paper and feel identical in the box. Title sponsors get their name a little bigger on the same shirt as the $500 entry level, and then everyone wonders…
Swag SpotlightsMoniker Full Color Name Plate: 8" x 2": A Swag Spotlight
Desk name plates sit in that quiet category of workplace essentials that nobody thinks about until they're missing. If you're outfitting a new office, onboarding a wave of staff, or finally getting around to making your front desk look…
How to Plan an Onboarding Kit (Role × Remote × Budget)
The onboarding kit is the new hire's first physical interaction with the company. It sets a tone. The kits that land badly do too much (a 12-item box of branded keychains that says "we have a swag budget") or too little (a generic tee and…
Remote Employee Welcome Kit: The Operational Logistics
The thing nobody warns first-time People Ops folks about is that a remote welcome kit is 80 percent operations and 20 percent product selection. Pick the wrong fulfillment model and a great kit arrives 4 days late. Pick the wrong sizing…
Nonprofit Golf Tournament Swag: A Sponsor-Tier Framework
A nonprofit golf tournament is an unusual fundraising event because the swag is genuinely part of the product. A $300-per-player tournament is paying for a round of golf, lunch, and a tee gift bag. If the bag is junk, the renewal rate…
Church Youth Group T-Shirts: A First-Time Pastor's Guide
You are the new youth pastor. The mission trip is in 8 weeks. The senior pastor mentioned that "we usually do shirts" and wandered off. You have not done this before. You are not sure where to start. This is the version that does not…
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